The Happy Hues Company is making waves in the baby essentials industry. This Black-owned, mom-founded brand has secured a nationwide retail partnership with Target. The expansion marks a significant milestone for the company, founded by cultural architect Eunique Jones Gibson.
From Startup to Target Shelves: A Rapid Rise in Baby Care
The Happy Hues Co. has come a long way in a short time. In just 18 months since its launch, the brand has landed a deal with retail giant Target. This partnership brings their innovative products to stores nationwide.
“We’ve been working at this for over four years,” says founder Eunique Jones Gibson. “To partner with Target just 18 months after finally launching, in such a highly competitive category, is mind-blowing.”
Inclusivity and Joy: The Heart of Happy Hues
Happy Hues stands out with its focus on inclusivity and representation. Their flagship product, Big-ups training pants, features diverse animated characters. These characters bring a sense of community to potty training.
The brand’s mission goes beyond selling products. They aim to nurture happy, healthy babies and create a better world. This approach has resonated with parents across the country.
Expanding Product Line: From Big-ups to Cuddlers
With the Target partnership comes an expanded product lineup. Alongside Big-ups, Happy Hues now offers Wipe Me Downs, fragrance-free baby wipes. They’ve also introduced new diaper categories: Cuddlers for newborns and Go-Getters for active babies.
Each product features unique designs with positive messages. For instance, the “I Am” design includes affirmations for babies. “Hey Young World” reminds toddlers that the world is theirs to explore.
Innovation Beyond the Diaper Aisle
Happy Hues is thinking outside the box. They’ve launched 3D animated episodes to encourage learning. The brand also plans in-person mascot appearances at events throughout the year.
A redesigned website now lets customers create custom Happy Hues Crew members. This feature allows children to see characters that look like them. Research shows this representation boosts self-worth and belonging in children.
Quality Products with a Purpose
All Happy Hues products are unisex and infused with shea butter. They boast features like hyper-dry absorption and a double leak guard. Prices range from $6.99 for wipes to $29.99 for diapers.
The company is also committed to giving back. They donate 5% of net proceeds to non-profits serving underserved youth. This aligns with their mission of building a better world, starting with babies.
A Black Mompreneur’s Success Story
Eunique Jones Gibson’s journey with Happy Hues is inspiring. As a Black woman and mother, she’s broken into a competitive industry dominated by large corporations. Her success highlights the importance of diverse voices in business.
Gibson’s background as a cultural architect shines through in Happy Hues’ products. She’s created a brand that celebrates diversity and empowers children from an early age.
