Louisiana sisters Kim and Keyondra Lockett are making waves in the fashion industry. Their plus-size clothing brand, Jolie Noir, is turning heads and breaking barriers.
The dynamic duo combines their diverse talents in music, styling, and business to create a unique fashion experience.
From Music to Fashion: The Lockett Sisters’ Journey
Kim and Keyondra Lockett aren’t your average entrepreneurs. Kim, a lifestyle and clothing stylist, joined forces with her sister Keyondra, an award-winning singer and songwriter. Together, they launched Jolie Noir, which means “Pretty Blacks” in French.
Their brand pays homage to their Louisiana roots. It also highlights the inner and outer beauty of Black people, especially Black women. The sisters’ multifaceted backgrounds bring a fresh perspective to the fashion world.
Jolie Noir: Breaking Barriers in Plus-Size Fashion
Jolie Noir isn’t just another clothing line. It’s a statement. The brand offers sizes up to 5XL, which is rare in the fashion industry. Their athleisure line features cool tones and neutral colors with affirming words.
“We wanted to dismantle barriers through our clothing line,” the sisters explain. Their vision is clear: create stylish, comfortable clothes for all body types. This approach has quickly set Jolie Noir apart in the competitive fashion market.
Blending Creativity: From Songwriting to Fashion Design
The Lockett sisters’ diverse talents shine through in Jolie Noir. Keyondra’s songwriting skills come in handy for crafting catchy brand messages. “Being a songwriter is about putting sentences together,” she notes. “It helps me create engaging captions for our brand.”
Meanwhile, Kim’s styling expertise influences the design process. She understands color theory and keeps an eye on trends. This combination of skills allows Jolie Noir to stay ahead of the fashion curve.
Smart Business: Lessons in Financial Management
Running a successful business isn’t all glamour. The Lockett sisters learned valuable lessons about financial management. “We had to get serious about our spending habits,” they admit. They redirected funds and developed savings plans to support their growing business.
Their advice for aspiring entrepreneurs? “Do your research, but then get started,” they emphasize. They also stress the importance of flexibility. “Don’t be married to anything. If a product isn’t successful, be willing to pull it down.”
The Future of Jolie Noir: Style with a Purpose
Jolie Noir is more than just a clothing brand. It’s a platform for empowerment and representation.
The Lockett sisters continue to push boundaries and challenge industry norms. Their journey proves that with creativity, strategy, and hard work, success is achievable.
