Black Business Owners Take Action as Retailers Scale Back DEI
Black entrepreneurs in Washington, D.C., are taking a stand against major retailers like Walmart and Target, which have recently scaled back their diversity, equity, and inclusion (DEI) efforts. Rather than accepting these rollbacks, local business leaders are creating new platforms to empower consumers and promote Black-owned businesses.
One of the leading voices in this movement is DeShuna Spencer, an Alexandria-based entrepreneur. Spencer launched DEI Watch, a website that tracks corporate accountability on DEI initiatives. This platform helps consumers make informed choices by identifying which companies are committed to inclusion and which are backing away.
“We’re not necessarily calling for boycotts, but if you want to, we want to provide accurate information,” Spencer told Axios.
DEI Watch: A Powerful Tool for Consumers
DEI Watch categorizes retailers into three groups:
- Dismantled – Companies that have cut back or eliminated their DEI programs.
- Committed – Businesses that continue to support DEI efforts.
- Funded – Companies that have made significant donations to politicians who oppose DEI policies.
This level of transparency allows consumers to support businesses that align with their values. Spencer discovered that many companies, including Aldi, had quietly discontinued their DEI initiatives without public announcements. This type of exposure pushes companies to remain accountable for their commitments to diversity.
Black-Owned Platforms Boost Local Businesses
Beyond DEI Watch, other Black entrepreneurs are also taking action to strengthen economic power within the community. Tech entrepreneur Ayanna Smith has launched Celebrate! DC, a platform highlighting Black-owned businesses in Washington, D.C.
Smith is encouraging residents to support these businesses, especially during Black History Month. She is calling on consumers to use directories like Official Black Wall Street, Naspora – WeBuyBlack, and Black-Owned Business Directories to find and support Black entrepreneurs.
“In D.C., we take for granted that we can find a Black lawyer, doctor, or business,” Smith said. “It’s not the same everywhere. That’s why we’re promoting intentionality in supporting Black-owned businesses.”
Why Black Buying Power Matters
The Black community in the DMV (D.C., Maryland, and Virginia) holds significant economic influence. Studies show that Black consumers in the U.S. have over $1.6 trillion in buying power, yet much of this money goes to corporations that do not prioritize diversity.
With major retailers pulling back on DEI efforts, it is more important than ever to redirect spending towards Black-owned businesses. This movement is not just about financial gain—it’s about economic justice and empowerment.
The Future of DEI and Black-Owned Business Growth
Despite the challenges, Black entrepreneurs in the DMV area remain optimistic. Platforms like DEI Watch and Celebrate! DC are providing valuable resources to consumers who want to make ethical purchasing decisions. As awareness grows, more businesses may be held accountable, leading to broader change in corporate policies.
For Black business owners, the message is clear: economic power is in the hands of the community. By being intentional about where money is spent, consumers can drive real change and ensure that Black-owned businesses continue to thrive.
