Nicole Gillyard: The Profit-ista Transforming Financial Literacy
Nicole Gillyard, known as “The Profit-ista,” is a Certified Public Accountant (CPA) with over 30 years of experience. As the CEO of By The Numberz CPA™, she helps individuals, entrepreneurs, and businesses navigate taxes, maximize profits, and build wealth.
In an exclusive interview with MadameNoire, Gillyard shared her expertise on tax strategies and wealth-building. “The Profit-ista was created to connect with people on a relatable level,” she explained. Through platforms like TikTok, she mentors and educates business owners on tax issues and financial strategies.
Her mission is clear: to empower others with the knowledge needed to succeed. “The goal is to provide real-time information that helps business owners grow,” she said.
Tax Season Tips: Avoid Common Mistakes
Gillyard highlighted the biggest mistakes entrepreneurs make during tax season. “Poor record-keeping is the number one issue,” she noted. Many focus on earning money but fail to track income and expenses properly.
She recommends setting up automated accounting systems to simplify the process. “This pulls transactions from your bank account and creates reports at the push of a button,” she explained.
Another common mistake is not understanding business structures. “Many operate as LLCs but could benefit from switching to an S-corporation to reduce self-employment taxes,” Gillyard advised. Consulting a professional can help entrepreneurs make the right choice.
Navigating Tax Law Changes in 2025
Tax laws are constantly evolving, and 2025 is no exception. Gillyard emphasized the importance of staying informed. “Changes under the new administration could impact deductions, credits, and compliance,” she said.
She urged businesses to consult professionals to understand how updates apply to them. “Being proactive is key to avoiding surprises,” she added.
Gillyard also shared quick tips for building wealth. “Create a financial plan, prioritize cash flow management, and continuously educate yourself,” she advised. These steps can help individuals and businesses thrive financially.
The BOI Report: What Business Owners Need to Know
The Beneficial Ownership Information (BOI) report has caused confusion among business owners. Gillyard clarified its purpose. “It’s a tool to combat terrorism and white-collar crime by identifying business owners,” she explained.
While currently voluntary, Gillyard expects compliance to become mandatory. “If you’re not doing anything wrong, go ahead and submit your information,” she recommended. Filing is free and straightforward through FinCEN’s website.
C-Park Business Hub: Empowering Entrepreneurs
In March 2025, Gillyard will open the C-Park Business Hub in College Park, Georgia. The hub will feature co-working spaces, professional suites, and business education programs.
“The goal is to provide affordable, professional office space for small business owners,” Gillyard said. The hub will also house an education center, offering courses under her “Start, Stay, and Bank Profits™” framework.
“I’m passionate about teaching business education,” she added. The hub aims to be a resource where entrepreneurs can grow their businesses while accessing tools and knowledge.
Final Advice for Financial Success
Gillyard’s top tips for business owners include reinvesting in their businesses, preparing for changes, and building financial reserves. For individuals, she emphasizes setting clear goals, educating themselves, and staying disciplined.
Her advice is simple yet powerful: “Small, consistent actions lead to significant results.”
